BRAND BOOK for Real Estate

Personal Branding for Real Estate Agents

Success in a competitive market is all about delivering an unforgettable experience. A strong personal brand that maintains a consistent, authentic message at every touchpoint is key to achieving this.

With over 20 years of experience working with real estate professionals, I’ve developed the Brand Book for Real Estate Agents program. This unique blend of strategy consulting and creative services creates a bespoke foundation tailored to your style and personality, saving you time and money on future marketing efforts.

Together, we’ll identify your value proposition, craft a compelling personal brand message, and build a toolkit of marketing templates to give you a competitive edge.

This service is for you if you want to

communicate a unique value proposition that sets you apart from the pack
leverage the reputation and credibility of the business brand with a message and marketing that looks and sounds authentically you
map a customer journey that identifies where to focus your relationship-building efforts
gain immediate breakthrough improvement with professionally prepared templates that reflect your unique style and personality
SAVE TIME AND MONEY on all your future marketing efforts

If that sounds like the competitive edge you need to shift gears, this is the service designed with you in mind.

Inside the Brand Book for Real Estate Agents

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BRAND MESSAGE

This stage takes a deep dive into what you've got in place and sets a new direction.

We work together to uncover what sets you apart, formulate a brand message that is ‘authentically you’, and map your customer journey that nurtures your people into raving fans.

Commitment:

2 x 45-minute 1:1 coaching workshops conducted by Zoom
Self-directed strategy worksheets (1-3 hours)
Brand Canvas Q&A (15-mins / if required)

Deliverables:

Strategy Consultation
Brand Report (recommendations, messaging, customer journey map)

BRAND VISUALS

In this stage, we bring your personal brand to life with professional baseline marketing templates and a brand theme moodboard to inspire your creatives.

STAGE 2 Deliverables:

Brandkit of your baseline Profile Marketing templates

Digital Stack (3 - 5 social media graphic templates, profile banner canva templates)
1 pager Appraisal / Listing pack profile
Ad-shel brand theme

90-DAY BRAND PLAN

This actionable brand implementation plan translates the recommendations in the strategy report and steps you through the critical first steps of bringing your personal brand experience to life.

Need support to oversee the implementation of your plan?

Our brand angel support services work alongside your creatives, offering strategic consulting support to oversee and guide you at each step of the journey,

Most popular Brand Angels service ADD ONS:

60-minute Express Brand Sprint $990+GST
Monthly Brand Check-In $550+GST p/month (min 3 mnths)