Align the business from the inside out
Start with clarity, identify misalignment, and focus your efforts where they will shift the needle.
Our Services
If your business is growing or changing, and brand and marketing results are inconsistent, the issue is often not capability... it’s alignment.
Gaps between strategy, team execution, and customer experience create friction that shows up as weak ROI, inconsistent messaging, and missed opportunities. To ensure your marketing investments deliver tangible business outcomes, the first step is to understand where that friction exists and which lens will surface it most effectively. That's the purpose of the Alignment Review and why working with us starts there for all businesses.
The Alignment Review is a complimentary 20-minute exploratory call to discuss what's going on in your business and give clear, honest direction on the most effective next step. This approach ensures you focuses on the areas that will have the greatest impact, aligning strategy, teams, and customer experience before any tactical work begins.
If deeper work is needed, we'll guide you on which of the three Discovery Services will be most effective for your business.
This is not advisory at a distance; it is embedded support that connects strategy to what actually happens across the business.
Services are structured to strengthen internal capability:
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Integrated with existing sales, marketing, and HR teams and advisers to maintain momentum
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Aligning strategy, people, and customer experience across the business
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Bridging the gaps between leadership vision and frontline execution
This fractional, agile structure offers your business an independent, experienced perspective without the overhead of a full-time hire or the complexity of a traditional agency. Your leadership team gain an independent, commercially grounded perspective that can operate autonomously, challenge where needed, and build internal capability through guidance and training drawing on decades of frontline agency experience.
The result: aligned teams, reduced friction, and a more consistent customer experience, without the overhead of a full-time hire or the complexity of agency layers.
BREAKTHROUGH SPRINT
What it is
A focused 90-minute deep dive to rapidly surface alignment issues within the brand messaging, customer experience, or positioning.
Best suited to:
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Founder-led or small leadership teams
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Early-stage ambiguity
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Businesses sensing misalignment but unsure on the root cause
You’ll leave with:
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Clear articulation of the core issue
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Practical next steps mapped into a 30-day action plan
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Confidence about whether deeper alignment work is required
Investment:
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Time: 90-minute session (via zoom)
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Fee: $990+GST (NZD)
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Duration: 10-14 days
BRAND REALIGNMENT LAB
What it is
Realignment Labs are a structured diagnostic session to assess how the business you've become is being communicated internally (impacting culture and retention) and externally (impacting reputation and visibility with your ideal customer audience).
Facilitated as a small group of like-minded business leaders or as an in-house team workshop, this hands-on intensive session surfaces misalignment impacting performance, growth, and decision-making.
Best suited to:
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Larger or more complex organisations experiencing retention or engagement challenges
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Leadership teams experiencing mixed interpretations of the strategic direction
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Businesses navigating change, experiencing cultural tension, or communication drift
You’ll leave with:
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A clear view of what is shaping how your business is perceived and how this is communicated.
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Insight into where misalignment is affecting growth, consistency, or decision-making.
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Clear direction on what to prioritise next.
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Removes wasted efforts and costly missteps (for some, this alone provides an immediate payback on the Lab investment).
Sessions are co-hosted by two senior strategists: Nicki Osbaldiston / Natasha Wells
Choose from two Lab Formats:
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Small group session conducted in person with like-minded business leaders ($695+GST & booking fees p/person)
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A dedicated in-house lab with your team POA
CUSTOMER JOURNEY FRICTION MAP
What it is
This is the work Arteria is best known for.
A half-day workshop with your team documents the current customer journey across team members/departments.
The next step is a focused review to identify points of friction breaking down trust, engagement, and retention.
These insights are distilled into a customer experience strategy and tactical optimisation plan that supports the team to move forward with shared focus and agreed objectives.
This work:
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Connects internal reality with external promise
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Aligns teams around what customers should think, feel, and know
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Creates a stable platform for growth
Investment:
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Time: 1 x 1/2 day in-person workshop, 3 x 60-90 minute strategy sessions
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Fee: POA
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Duration: 5 Weeks
Monthly Advisory oversight ensures changes are embedded, not abandoned (Optional / purchased in 3-month modules)
Our phased approach is flexible and focused.
We understand the critical link between strategic brand alignment and business success, and challenges service businesses operating in fast moving environments. Our phased approach and fractional service structure draws on decades of experience partnering with businesses operating in those conditions.
Our partners have capable in-house teams, trusted advisers, or agency partners delivering tactics like campaigns, websites, or rebrands. What they lack is cohesion; a deep alignment between business strategy, team behaviour, and the actual customer experience. Arteria closes that gap, solving alignment issues that often go unnoticed.
When partnering with Arteria, businesses achieve immediate break-through on barriers impacting business growth and a robust framework for long-term success.
Our agile phased approach provides the flexibility needed to empower our partners to build business stability, through increased capability, cohesion, and stakeholder advocacy.
Diagnose // Understanding where that friction exists and which lens will surface it most effectively makes sure valuable resources and time are not wasted. This is achieved through an ALIGNMENT REVIEW which is where we start with all businesses. It's a complimentary exploratory conversation to understand your business and quickly pinpoint the root cause sitting below the visible symptoms.
Discover // Alignment Review insights surface whether deeper work is necessary and pinpoint which of the discovery sprints will be most effective for your unique situation.
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Breakthrough Sprint... Rapid clarity on strategic priorities, alignment gaps, and a 30-day action plan to fix them at the source.
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Realignment Lab... Reconnects your market reputation and client experience to the business you've become.
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Customer Journey Map... Identifies missed opportunities and friction in the customer experience impacting profit and growth.
Align // Optimisation strategies and practical tactical plans provide practical roadmaps to guide your team forward. This phase brings the brand back into alignment, driving improved marketing, sales performance and operational efficiency (Typically 3-6 month focused project engagement).
Support // Tailored to your business cadence, capability building training and strategic advisory services embed clarity and consistency into everyday decisions, behaviours, and customer interactions. Led by Natasha Wells, these fractional services combine strategic direction with tactical team leadership, moving across leadership, frontline teams, and agency delivery partners to align intent with execution.