strategic rebrand: a blend of strategy + design for a brand that works as hard as you do.
If your brand feels outdated, inconsistent, or fails to attract the right clients, it’s costing you revenue, reputation, and marketing effectiveness.
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A strategic rebrand goes beyond a simple design refresh. With over 20 years of expertise in brand alignment and creative execution, our proven 3-phase process delivers a brand identity that stands out, positions you strongly in competitive markets, and ensures a consistent brand experience.
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A discovery audit and actionable optimisation report help minimize costs and business disruption. Plus, with flexible creative brand identity packages, your team will have the right tools to execute a professional, cohesive brand with confidence and efficiency.
Strategic Rebrand Process
1
Discovery – Brand Audit & Market Positioning
A full assessment of your brand’s current strengths, weaknesses, and opportunities, identifying where alignment is needed.
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Brand perception & competitive positioning analysis
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Messaging & visual identity review
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Customer & Stakeholder alignment
$5,000+GST NZD
2
Plan – Positioning Strategy & Tactical Roadmap
A clear strategy that defines your brand’s foundation and creates a 90-day activation plan to guide rollout.
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Brand Positioning Strategy (Purpose, People, Problem, Promise)
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90-Day Action Plan: 3 key strategic priorities & rollout milestones
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Stakeholder engagement plan
$5,000+GST NZD
3
Execute – Identity Design & Brand Toolkit
Time to bring it all to life.
A bespoke identity (logo) and toolkit ensure your new brand identity is implemented consistently across various business platforms.​
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We know 1 size doesn't fit all... choose from 4 brand identity packages to get the best fit for your business needs and budget.
from $1650+GST NZD
Choose Your Brand Identity Design Package
Essential Brand Refresh
A refined, professional identity for those with an existing brand in need of a polished look and better usability.
BEST FOR: Sole traders & small businesses needing a simple, refined update.
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DELIVERABLES:
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Logo refinement (clean-up or minor updates)
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Full suite of logo files (print & digital formats)
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Custom brand colour palette
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Basic brand use guidelines (1-3 pages)​
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$1,650+GST (NZD)
Brand Identity Suite
A full-spectrum brand identity designed for those looking to establish a strong, consistent brand presence across digital and professional platforms.
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BEST FOR: Service businesses needing a strong, versatile brand presence.
DELIVERABLES:
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Custom logo design
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Full suite of logo files (print & digital formats)
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Custom brand colour palette
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Brand guidelines (logo variants, colours, fonts, brand use visuals)
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LinkedIn Brand Assets (branded banner + post graphic theme)
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$3,900+GST (NZD
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Foundation Brand Kit
A new brand identity designed for those launching or repositioning their business with a fresh look.
BEST FOR: New businesses or solopreneurs creating a professional brand.
DELIVERABLES:
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Custom logo design
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Full suite of logo files (print & digital formats)
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Custom brand colour palette
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Basic brand use guidelines (1-3 pages)
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$2,700+GST (NZD)
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The Brand Pack
A comprehensive, high-impact brand identity package for businesses ready to elevate their brand presence across all customer touchpoints.
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BEST FOR: Growth-focused businesses needing a comprehensive brand system.
DELIVERABLES:
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Full Brand Identity Suite design
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Full suite of logo files (print & digital formats)
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Custom brand colour palette
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Comprehensive Brand Guidelines (logo variants, brand architecture, fonts, visuals, and full brand usage guidelines)
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LinkedIn Brand Assets (branded banner + post graphic theme)
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Website Homepage Brand Theme Visual (a branded homepage concept to guide web development creative brief)
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Starting at: $6,150+GST (NZD)
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“We are dedicated to working with creatives who deeply care about our business and go beyond the creative brief.”
Charmain Mead, GM Linaka