a strong market position starts with a brand identity that reflects the business you’ve become
Client Attraction Program
This signature program draws on decades of agency experience to ensure your brand works as hard as your business does.
The Client Attraction Program was designed for businesses needing a brand aligned to the strategic goals and direction.
By combining a Customer Journey Friction Map with a foundational Brand Positioning Strategy, this program gives you the clarity and tools to align your brand experience with your business goals and confidently move your business forward.
Choose one area, or combine all three for lasting impact.
1
Customer Journey Map
Pinpoint where potential customers get stuck. Uncovers opportunities to streamline their experience, improve retention, referrals, and sales flow.
This insight ensures every touchpoint supports growth and builds trust.
Deliverables:
-
1/2 workshop
-
Journey map
-
Friction analysis
-
Tactical recommendations for improvement
-
Check-in session
Timeline: Allow 2-3 weeks
$4,500+GST NZD
2
Perfect-Fit Customer Blueprint
Lays the foundations for a brand identity that effectively differentiates you from the crowd and resonates with your prefect-fit customer.
Deliverables:
-
Positioning framework
-
Value proposition
-
Messaging
-
Alignment guidelines
-
Check-in feedback session to discuss outcomes and refinements
Timeline: Allow 2-3 weeks
$4,750+GST NZD
3
Optimisation
This phase translates the insights into strategy-led improvements that shift the needle in your business.
We activate your strategy where it matters most, those first-impression touchpoints that attract and convert your ideal customers, focusing on the priorities that drive your business goals forward.
Working collaboratively with your sales and marketing experts, or trusted specialists from our network, we provide experienced oversight that saves time and money while ensuring every aspect of execution is cohesive, effective, and efficient.
Tailored to your business, support may include Identity Design, or Quarterly Marketing Alignment Sprints. For growth-focused organisations, the agility of Fractional Chief Brand Officer services is an effective alternative to a c-suite salary overhead.
Tailored Packages/POA
Want to make sure this is the best next step?
An Alignment Review is a quick call to go through your options together.
A 20-minute exploratory call offered free of charge to businesses we've not worked with previously. We'll surface where the friction is showing up most and give clear, honest direction on the most effective next steps.
“We are dedicated to working with creatives who deeply care about our business and go beyond the creative brief.”
Charmain Mead, GM Linaka