a strong market position starts with a brand that reflects the business you’ve become
the Client Attraction Program
This signature program draws on decades of agency experience to ensure your brand works as hard as your business does.
The Client Attraction Program was designed for businesses ready to move beyond marketing or rebrands that looked good but failed to deliver growth, tangible results, or a strong market position.
By combining a Customer Journey Friction Map with a foundational Brand Positioning Strategy, this program gives you the clarity and tools to align your brand experience with your business goals and confidently move your business forward.
Choose one area, or combine all three for lasting impact.
1
Customer Journey Map
Pinpoint where potential customers get stuck. Uncovers opportunities to streamline their experience, improve retention, referrals, and sales flow.
This insight ensures every touchpoint supports growth and builds trust.
Deliverables:
-
1/2 workshop
-
Journey map
-
Friction analysis
-
Tactical recommendations for improvement
-
Check-in session
Timeline: Allow 2-3 weeks
$4,500+GST NZD
2
Brand Positioning Strategy
Builds a foundation strategy that attracts and retains ideal clients.
In this phase, we clarify your positioning, messaging, and brand promise aligned with your goals, purpose and values. Your business builds an authentic message that is authentic, values aligned and resonates with the right audience.
Deliverables:
-
Positioning framework
-
Value proposition
-
Messaging
-
Alignment guidelines
-
Check-in feedback session to discuss outcomes and refinements
Timeline: Allow 2-3 weeks
$4,750+GST NZD
3
Optimisation / Tactical Support
This phase turns your strategy into tangible business results.
We activate your strategy where it matters most, those first-impression touchpoints that attract and convert your ideal customers, focusing on the priorities that drive your business goals forward.
Working collaboratively with your sales and marketing experts, or trusted specialists from our network, we provide experienced oversight that saves time and money while ensuring every aspect of execution is cohesive, effective, and efficient.
Tailored to your business, support may include Identity Design, or Quarterly Marketing Alignment Sprints. For growth-focused organisations, the agility of Fractional Chief Brand Officer services is an effective alternative to a c-suite salary overhead.
Tailored Packages/POA
“We are dedicated to working with creatives who deeply care about our business and go beyond the creative brief.”
Charmain Mead, GM Linaka