BRAND BOOK for Thought-Leaders

Personal Branding for Thought-Leaders

Business success in professional services is built on relationships where individuals choose to work with those they like, know, and trust.

Whether you're an entrepreneur or a key leader within a business, an authentic personal brand is essential for building trust, advocacy, and driving success.

With over 20 years of experience working with professionals in roles such as advising, consulting, coaching, and team leadership, I’ve developed a tailored brand foundation program that helps individuals stand out and foster trusted relationships - often by effectively leveraging the reputation and values of an established business brand.

Together, we’ll craft a personal brand that builds on your business brand’s market presence, positioning you as the go-to expert while building trust and inspiring loyalty.

In a competitive market, success hinges on creating unforgettable experiences and advocacy. A strong personal brand is your key to unlocking that success.

This service is for you if you want to

communicate a unique value proposition that sets you apart as the go-to expert in your field.
leverage your business brand and reputation to create a personal brand that’s authentically you and trusted by your audience.
map a customer journey that pinpoints where to focus your relationship-building efforts and enhance client engagement.
achieve immediate breakthroughs with professionally designed templates that reflect your style and expertise.
SAVE TIME AND MONEY by streamlining your future marketing efforts with a cohesive, standout brand presence.

If that sounds like the competitive edge you need to position yourself as the go-to expert, and amplify your impact this service is built with you in mind.

Inside the Brand Book for Thought-Leaders

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BRAND MESSAGE

This stage takes a deep dive into what you've got in place and sets a new direction.

We work together to uncover what sets you apart, formulate a brand message that is ‘authentically you’, and map your customer journey that nurtures your people into raving fans.

Commitment:

2 x 45-minute 1:1 coaching workshops conducted by Zoom
Self-directed strategy worksheets (1-3 hours)
Brand Canvas Q&A (15-mins / if required)

Deliverables:

Strategy Consultation
Brand Report (recommendations, messaging, customer journey map)

BRAND VISUALS

In this stage, we bring your personal brand to life with professional baseline marketing templates and a brand theme mood board to inspire your creatives.

STAGE 2 Deliverables:

Brandkit of your baseline Profile Marketing templates

Digital Stack (3 - 5 social media graphic canva templates, personal profile banner)
1 pager business profile

PLUS your choice of either

1 x LinkedIn business banner

1 x personalised email signature

90-DAY BRAND PLAN

This actionable brand implementation plan translates the recommendations in the strategy report and steps you through the critical first steps of bringing your personal brand experience to life.

Need support to oversee the implementation of your plan?

Our brand angel support services provide ongoing, proactive strategic consulting support to oversee and guide you at each step of the journey,

Most popular Brand Angels service ADD ONS:

60-minute Express Brand Sprint $990+GST
Monthly Brand Check-In $550+GST p/month (min 3 mnths)