Identity Design Services
You’ve clarified your strategy, defined your positioning, and mapped your customer journey, now it’s time to bring your brand to life.
Our Identity Design Services turn your business direction into a professional, cohesive, and confident visual identity.
Whether you’re refreshing an existing logo, creating a full brand system, or building a comprehensive toolkit, these packages give you the assets, guidelines, and clarity to implement your brand consistently and effectively across every touchpoint.
Toolkits tailored to fit your business...
One size doesn’t fit all, especially when it comes to building a brand that truly stands out.
Your brand should reflect the business you’ve become and resonate authentically with your audience. That’s why we offer four carefully designed brand identity packages, developed from decades of agency experience.
Choose the package that best fits your business, budget, and complexity; from a focused refresh to a full suite of brand assets. Each option is tailored to give you confidence, consistency, and a distinctive, polished presence across every customer touchpoint.
Essential Refresh
This Identity Kit gives an existing logo a refresh.
Bring your brand up to date, step away from a 'too close for comfort' competitor or simplify the design so it's more cost-effective and practical to reproduce.
DELIVERABLES:
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Refinement/refresh of an existing logo (2–3 options +)
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Final logo in colour and black/white
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Logo colour palette
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Logo file suitcase (print & digital use file formats)
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Identity cheatsheet (logo colours and logo fonts)
Timeframe: Allow 3-4 weeks
$1,650+GST (NZD)
T&C's
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This service is a refresh of an existing logo - not a full new brand identity.
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Provides 2–3 concepts for logo refinement based on your current identity; the preferred concept is developed into a final logo.
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Additional logo variations or full brand identity creation are available at additional cost.
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Does not include strategy, photography, or extensive brand application guidance beyond the 1-page guideline.
Identity System
For service SMEs with a more complex brand landscape to represent. This package builds an identity system, with horizontal and icon/emblem or sub-brand variants, to maintain a cohesive brand with ease.
Ideal for established businesses preparing to franchise or expand locations, needing a flexible, agile brand system and consistency guidelines for organisation-wide adoption.
DELIVERABLES:
Everything in the Foundation Kit plus
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Design of Identity suite variants: icon, horizontal
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Logo & Brand colour palettes
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Brand fonts
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Brand guidelines (usage, fonts, colours, logo variants, restrictions)
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Moodboard of on-brand images
Timeframe: Allow 8-10 weeks
$3,900+GST (NZD
Popular Add-On (optional upgrade): Website Home Page brand theme (visual mockup provided to your web developer to implement). $950+GST NZD
T&C's
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As stated in the Essentials Refresh service. Photography not included; brand photography themes and stock recommendations available separately.
Foundation Kit
A new brand identity designed for organisations that want a strong foundation from the start or established businesses ready to level up or reposition for growth.
Ideal for business owners ready to upgrade from a DIY or launch logo to a professional brand identity or support a repositioning with a brand that reflects the business they’ve become.
DELIVERABLES:
Everything in the Essentials Refresh plus
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Development of a new logo design (2–3 concepts)
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Identity suite (variants: horizontal, black/white, reversed)
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Logo Use Guideline, inclusive of logo variants, fonts, colours, and restrictions.
Timeframe: Allow 4-6 weeks
$2,700+GST (NZD)
Popular ADD-ON: LinkedIn assets (banner + post graphic theme). $285+GST NZD
T&C's
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as stated in the Essentials Refresh service
Brand Pack
This one is for growth-focused SME’s needing to elevate their brand presence across all customer touchpoints to gain visibility in competitive markets.
If you are a founder preparing to scale or sell, this service delivers a professional logo identity and brand system that ensures consistency and impact as you scale and documents the brand equity you’ve built to increase business value for the future.
DELIVERABLES:
Everything in the Identity System plus
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Strategy: perfect-fit customer blueprint
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LinkedIn or Social Brand Stack **
Timeframe: Allow 12-16 weeks
from $9450+GST (NZD)
Popular Add-On (optional upgrade): Website home page customer experience optimised wireframe & brand look and feel (visual mockup provided to your web developer to implement) $2280+gst ***
T&C's
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As stated in the Identity System service.
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As stated in the Identity System service. Perfect-fit customer blueprint* is a strategy module that ensures the brand is positioned to resonate with your profitable customer audience and aligned with the business succession goals. If you've got this already and it's still current, we can skip this step. (Reduces the service by $2250+gst.)
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Visuals for web*** and social media** are static mock-ups and editable templates, not fully implemented assets. Social brand stack provides 2 x on-brand profile covers (personal / business) and up to 3 x editable post templates.
“We are dedicated to working with creatives who deeply care about our business and go beyond the creative brief.”
Charmain Mead, GM Linaka