SET YOURSELF APART WITH AN "AUTHENTICALLY YOU" IDENTITY ALIGNED TO THE BRAND STRATEGY
Your business identity is the heart of your brand, embodying your story, values, and message in an authentic visual identity that resonates with your target audience.
​
A strategic business identity can help overcome these challenges:
-
Outgrown your current brand
-
Attracting the wrong customers or confusion in the marketplace
-
Lack of impact in a crowded market
Experienced brand designers collaborate with you to create an identity tailored to your business's direction, attracting the right audience for growth. From Identity Kits for startups to comprehensive Brand Packs for growing service businesses, we have packages to fit your needs.
​
Our Identity Kit for personal brand or sole traders includes a tailor-made identity and electronic files, allowing small businesses to DIY their new brand. Upgrade to our Identity Kit PLUS for a website visual and detailed guidelines.
​
For a comprehensive solution, explore our Brand Pack. Combining strategy and creative services, it offers a strategic blueprint and tailor-made identity for businesses under 10,000K.
​
If you're rebranding an established business, consider our brand audit and optimisation services to preserve valuable customer connections and leverage existing brand equity.
A strategically aligned identity attracts attention from all the right people, highlights your point of difference and creates a lasting first impression.
TOOLKITS THAT WORK FOR YOU.
With 20+ years of experience creating brands for clients worldwide, we're here to guide your business, reducing costs and boosting impact with expert toolkits for confident brand implementation.
A signature 4-step process starts by growing an understanding of your business and what makes you unique. This is translated into a unique identity tailor-made to fit you and resonate with your ideal customer audience.
​
Our services offer more than a personalised identity. You'll receive a toolkit that helps you:
-
Build trust through consistency
-
Gain impact with the right audience
-
Efficiently implement your identity
​
​
Select the tooklit perfect for your business
​
-
The Identity Kit for personal brands & sole traders is ideal for those looking to establish a strong brand foundation.
-
The Identity Kit PLUS helps small business owners step up their game in a competitive market and unleash momentum.
-
The Brand Pack is for established businesses ready to optimise their brand to embrace change and drive growth.
THE
BRAND
PACK.
A value-packed hybrid service that combines strategy and creative services to deliver a brand identity that is strategically aligned to the business. This package defines the 5 x strategic brand pillars, a future-focused identity, and a toolkit of baseline assets to kick-start the rollout of the new identity with speed and efficiency.
​
Your brand pack toolkit contains:
-
Brand Strategy (Defines your 5 strategic pillars: VP/promise, purpose/values, people, personality, message pillars)
-
Creation of a bespoke brand identity (logo)
-
Development of Identity variants (logo family)
-
Brand Colour Palette
-
Identity artwork file suitcase (electronic print & screen artwork files)
-
Website home page wireframe & brand look and feel *
-
LinkedIn Brand Pack **
-
Brand guideline - optional
-
Social Brand Assets - optional
​
from $7250.00+GST (NZD)
​
* This design mockup PDF guides your web developer with brand integration throughout the website.
** Provides a bundle of assets to create a lasting first impression with valuable connections. This pack consists of 2 x on-brand profile covers (personal / business) and up to 7 x editable post templates.
THE IDENTITY
KIT PLUS.
This identity toolkit provides small business owners with all the crucial ingredients of a professional business identity tailor-made to fit the business and aligned to the direction you are moving. Provides a toolkit that supports you to implement the new identity across various business platforms consistently and with confidence.
​
Your identity toolkit contains:​
-
Creation of a bespoke brand identity (logo)
-
Development of Identity variants (logo family)
-
Brand Colour Palette
-
Identity artwork file suitcase (electronic print & screen artwork files)
-
Website home page wireframe & brand look and feel*
-
Brand guidelines - optional
-
LinkedIn brand Assets - optional
​
from $2,850.00+GST (NZD)
* This design mockup PDF guides your web developer with brand integration throughout the website.
THE IDENTITY KIT FOR PERSONAL BRANDS & SOLE TRADERS.
This Identity Kit is perfect for people ready to set themselves apart and create a lasting first impression. This toolkit supports "hands-on" business owners to DIY the implementation of their new identity consistently with speed, ease, and confidence.
​
Your small biz identity toolkit contains:​
-
Creation of a bespoke brand identity (logo)
-
Development of Identity variants (logo family)
-
Brand colour palette
-
Identity artwork file suitcase (electronic print & screen artwork files)
-
Identity guideline (1 pager) - optional
​
from $1500.00+GST (NZD)
BRAND
IDENTITY
OPTIMISATION.
Need help to clear the way so you can attract more of the right people to your business or ensure you do not spend more than necessary on a rebranding exercise?
​
Brands need to differentiate themselves to drive sales and growth. This is achieved through a distinctive brand identity (your logo, fonts, colours, and images) which creates a memorable picture of the brand in an impactful, memorable way. Through consistency, the identity builds customer trust and familiarity giving your business a critical competitive edge. This consistency also helps employees and executive teams stay aligned with the business.
This audit process is executed by a brand specialist with over 20+ years of experience creating brands for businesses worldwide. We review how the brand identity is implemented across your marketing channels and customer touchpoints to provide an actionable plan you can use to guide improvements with cost-saving efficiency.
​
Considering re-branding and want to avoid spending more than you need to?
This service is for you. A deep dive review of your brand identity use delivers an actionable optimisation report which maps what stays and what goes so you can focus your efforts in the right areas to minimise cost and business disruption.
​
Brand Identity Optimisation audit: $1800 +GST
Website Brand Experience: $950 +GST
Sit back and relax while we work to identify opportunities to bolster the customer brand experience on your website. Your optimisation report maps actionable steps you can take to more effectively support them to take the next step with you to gain business momentum.
​
An effective preparation step to define a concise project scope before launching into a full website rebuild.
The Service informs the front-end customer experience in line with your brand guidelines and strategies. We recommend this accompanies a review of the site SEO and functionality conducted by your web developer of preference.
“WE LOVE WORKING WITH A CREATIVE WHO REALLY CARES ABOUT OUR BUSINESS AND THINKS BEYOND THE CREATIVE BRIEF”
Charmain Mead, GM Linaka