From strategy to a visual identity that gets noticed by the right people
You’ve done the strategy work to clarify your direction, positioning, and customer understanding. Now it's time to turn that clarity into a professional brand identity that reflects the business you've become and builds customer trust.
Strategy-Led Brand Identity Design Services
At Arteria, identity design is never standalone creative work. We specialise in closing the gap between strategic intent and lived brand experience. These services are designed as the natural next step after strategy, positioning, or customer journey work, ensuring your new visual identity actually reinforces your direction and drives business results.
Arteria’s fixed-price Identity Design services deliver strategy-led visual systems that drive consistency, confidence, and growth.
How we turn strategic intent into a strong visual identity
STEP 1: Strategy Alignment
Unlike traditional logo design services, we don't start with aesthetics. We start with strategy. Every identity is developed from your business and brand strategy to ensure what customers see aligns with where your business is going. If you don't yet have a clear positioning strategy, our Brand Identity Pack includes a Brand Positioning Strategy module to establish the foundations before design begins.
STEP 2. Choose the design toolkit that fits your business
Select the service level that complements where you are in your business journey and complete a short intake form.
STEP 3: Design
We develop your concepts, refine the preferred direction through feedback, and deliver your final identity files, guidelines, and supporting assets.
Fixed scope. Fixed price. Clear timeframes.
Strategy translated into a brand identity you can confidently grow with.
Who this is for
This service is for established service businesses that:
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Have already clarified (or are close to finalising) your business strategy, positioning, and customer journey
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Are ready to move from strategic concepts to consistent visual execution
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Want a professional identity that reflects who your business has become without endless revisions or scope creep
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Value fixed pricing, clear timeframes, and commercially focused outcomes
If this sounds like you, you’re in the right place. The first step is an Alignment Review so we can confirm the best fit and ensure the strategy foundations you have in place supports a seamless step through to these design services.
Toolkits to suit service businesses at all stages of their journey
LOGO / IDENTITY REFRESH
Outcome: A refreshed, professional logo and basic identity that brings your existing brand up to date and eliminates visual friction.
Ideal for businesses with a current logo that has become outdated or hard to apply. A popular choice for NFP, small businesses or DIYers who need a quick refresh and set of professionally prepared electronic files to make implementing their logo easier and cheaper.
Best for: Refresh + basic system for immediate consistency.
Investment:
$1,650 (refresh) - $1,900 (new design) +GST / 2 –3 weeks
Key deliverables:
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Create logo concepts (2–3 options / black & white)
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Final logo in full colour, black/white, and reversed
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Logo colour palette
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Logo file suitcase (all print & digital formats)
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1-pager identity cheatsheet (logo set, fonts, logo colours)
IDENTITY SYSTEM
Outcome: A strong, flexible new brand identity with guidelines so your team and partners can apply it confidently across every touchpoint.
Ideal for established businesses ready to level up from a DIY or launch logo, or support a repositioning with a system that scales.
Best for: Building a professional, flexible new identity with variants and guidelines.
Investment: Starting at $2,700 +GST / 4 –6 weeks
Popular Add-on strategy module:
Perfect-Fit Customer blueprint $1850 +GST / 2 weeks
Key deliverables:
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New logo design concepts (2–3)
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Full identity suite (horizontal, vertical, icon/emblem variants)
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Brand colour palettes and fonts
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Logo usage guidelines and restrictions
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Moodboard of on-brand imagery
BRAND PACK
Outcome: A complete, high-impact brand identity system with rollout assets that strengthens your market presence and supports scaling or succession.
Ideal for growth-focused service businesses that want deep alignment and assets ready for customer touchpoints, franchising, or increased visibility.
Best for: Growth-focused businesses needing deep alignment + full rollout assets
Investment: From $9,450 - $12,850 +GST / 12 – 16 weeks
Key deliverables:
Key deliverables include everything in the Identity System, plus:
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Includes one of two strategy modules*:
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Perfect-fit customer blueprint (established businesses)
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Brand Positioning (new direction/brand launch)
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LinkedIn / Social Brand Stack
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Extended brand guidelines for organisation-wide adoption
* If you already have a current strategy, we will review and adjust the service fee to work from what you have.
Not sure which service is the best fit?
Answer 5 quick questions and we’ll recommend the right option for your business and send you a free Brand Identity Checklist.
Trusted by brands globally for over 20 years
“We now have a set of tools that feel like us, impress candidates and new starters, express our brand and our expectations, cover us in terms of compliance, H&S, and the nuts and bolts of onboarding.
They infuse our people with excitement about working with us. They nailed it.”
Anna Lynne - Head of People and Performance, Les Mills
