From strategy to a visual identity that gets noticed by the right people
You’ve done the strategy work to clarify your direction, positioning, and customer understanding. Now it's time to turn that clarity into a professional brand identity that reflects the business you've become and builds customer trust.
Strategy-Led Brand Identity Design Services
At Arteria, identity design is never standalone creative work. We specialise in closing the gap between strategic intent and lived brand experience. These services are designed as the natural next step after strategy, positioning, or customer journey work, ensuring your new visual identity actually reinforces your direction and drives business results.
Arteria’s fixed-price Identity Design services deliver strategy-led visual systems that drive consistency, confidence, and growth.
Simple 3-Step Process
-
Strategy Alignment: Share your current strategy or book our BRAND STRATEGY POSITIONING service to lay strong foundations.
-
Choose & Book: Select your service and complete a short intake form
-
Kick-off & Delivery: We deliver your concepts, incorporate feedback, and hand over final files and guidelines
Fixed scope. Fixed price. Clear timeframes. You move forward with confidence.
Who this is for
This service is for established service businesses that:
-
Have already clarified (or are close to finalising) your business strategy, positioning, and customer journey
-
Are ready to move from strategic concepts to consistent visual execution
-
Want a professional identity that reflects who your business has become without endless revisions or scope creep
-
Value fixed pricing, clear timeframes, and commercially focused outcomes
If this sounds like you, you’re in the right place. The first step is an Alignment Review so we can confirm the best fit and ensure the strategy foundations you have in place supports a seamless step through to these design services.
Choose the right level of support for your next growth stage
LOGO / IDENTITY REFRESH
Outcome: A refreshed, professional logo and basic identity that brings your existing brand up to date and eliminates visual friction.
Ideal for businesses with a current logo that needs modernising, simplification, or differentiation from competitors.
Best for: Refresh + basic system for immediate consistency.
Investment: Starting at $1,650 + GST / 3 –4 weeks
Key deliverables:
-
Refinement of your existing logo (2–3 options)
-
Final logo in full colour, black/white, and reversed
-
Logo colour palette
-
Logo file suitcase (all print & digital formats)
-
Simple identity cheatsheet
IDENTITY SYSTEM
Outcome: A strong, flexible new brand identity with guidelines so your team and partners can apply it confidently across every touchpoint.
Ideal for established businesses ready to level up from a DIY or launch logo, or support a repositioning with a system that scales.
Best for: Building a professional, flexible new identity with variants and guidelines.
Investment: Starting at $2,700 + GST / 4 –6 weeks
Key deliverables:
-
New logo design concepts (2–3)
-
Full identity suite (horizontal, vertical, icon/emblem variants)
-
Brand colour palettes and fonts
-
Logo usage guidelines and restrictions
-
Moodboard of on-brand imagery
BRAND IDENTITY PACK
Outcome: A complete, high-impact brand identity system with rollout assets that strengthens your market presence and supports scaling or succession.
Ideal for growth-focused service businesses that want deep alignment and assets ready for customer touchpoints, franchising, or increased visibility.
Best for: Growth-focused businesses needing deep alignment + full rollout assets
Investment: From $9,450 + GST + GST / 12 – 16 weeks
Key deliverables:
Key deliverables include everything in the Identity System, plus:
-
Includes a Perfect-fit customer blueprint strategy alignment module. Can be skipped if you already have current strategy (module value $1,850 + GST)
-
LinkedIn / Social Brand Stack
-
Extended brand guidelines for organisation-wide adoption
Not sure which service is the best fit?
Answer 5 quick questions and we’ll recommend the right option for your business and send you a free Brand Identity Checklist.
Trusted by brands globally for over 20 years
“We now have a set of tools that feel like us, impress candidates and new starters, express our brand and our expectations, cover us in terms of compliance, H&S, and the nuts and bolts of onboarding.
They infuse our people with excitement about working with us. They nailed it.”
Anna Lynne - Head of People and Performance, Les Mills
